Project DetailsAtlantic Record LabelMusic Executive@andrewbrochetti
Andrew Brochetti is A&R a division of a Atlantic Record Label and is responsible for talent scouting and overseeing the artistic development of recording artists and songwriters. He also acts as a liaison between artists and the record label, every activity involving artists to the point of album release.
The A&R division of a record label is responsible for finding new recording artists and bringing those artists to the record company. Personnel in the A&R division are expected to understand the current tastes of the market and to be able to find artists that will be commercially successful. For this reason, A&R people are often young and many are musicians, music journalists or record producers.
An A&R executive is authorized to offer a record contract, often in the form of a “deal memo”: a short informal document that establishes a business relationship between the recording artist and the record company. The actual contract negotiations will typically be carried out by rival entertainment lawyers hired by the musician’s manager and the record company.
A&R executives rely mostly on the word of mouth of trusted associates, critics and business contacts, rather than on unsolicited demo tapes. They also tend to favor the bands that play in the same city as the record label’s offices.
Overseeing the recording process
The A&R division of a record label oversees the recording process. This includes helping the artist to find the right record producer, scheduling time in a recording studio and advising the artist on all aspects of making a high-quality recording. They work with the artist to choose the best songs (i.e.repertoire) to record. For artists who do not write their own music, the A&R person will assist in finding songs and songwriters. A&R executives maintain contact with their counterparts at music publishing companies to get new songs and material from songwriters and producers.
As the record nears completion, the A&R department works closely with the artist to determine whether the record is acceptable to the record company. This process may include suggesting that new songs need to be written or that some album tracks need to be re-recorded. A key issue is whether the album has a single: a particular track which can be used to market the record on radio.
Assisting with marketing and promotion
Once the record is completed, the A&R department consults with marketing, promotion, the artist and their management to choose one or more singles to help promote the record.