Project Details

Project Description

Koleen Diaz is a famous Filipino-Canadian YouTube Star who is also known as Leeny. She rose to fame Diaz runs a lifestyle YouTube channel, where she posts content in the beauty, fashion and style world, inspiring her audience and empowering young women around the globe.

Influencer

An Influencer is a person who has the power to influence many people, as through social media or traditional media.

Influencer marketing

Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties. These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on).